15 Aug 027: Understanding the new rules of engagement for consumers in the age of conscious consumption with Kierstin De West
In this episode I chat with Kierstin De West – a leading authority on forecasting, tracking and understanding the monumental global cultural shift to sustainability and social impact in its broadest sense: the underlying trends that drive and characterize it, the influencers within in, the opportunities it presents and its impact on business, society, brands and culture. She is the founder and CEO of research and strategy consultancy Ci: conscientious innovation and the creator of its proprietary insights and data tool, The SHIFT Report.
In this episode we discuss:
Our desire for conscious consumption and how brands can respond
What are catalyst brands?
How do you price for ethics?
What is Sustainable Life Paralysis?
The rise of the empathy movement and the Mindful consumer. (more…)