12 Oct Why You Need To Tell People What You Don’t Do With Sean Campbell

Don't wait for your competitors to define what you don't do. Every software has its failings and limitations. Tell your customers what you don't do to establish trust. Matthew Sullivan's guest in this episode is Sean Campbell, the CEO and Founder of Cascade Insights. Sean shares with Matthew how powerful it is to tell people that these are the audiences in specific areas you don't serve. Not only will it make your visitors' lives easier, but it will also attract the right clients. Don't miss out on this episode!

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WHY YOU NEED TO TELL PEOPLE WHAT YOU DON'T DO WITH SEAN CAMPBELL

I’m delighted to have you on. Sean, you're the Founder and CEO of Cascade Insights. I always think that you're going to do a much better job of explaining what your company does. What's the overview? What's the summary?