HOSU 39 | Business Growth Strategy

RevenueZen: Defining Your Business Growth Strategy With Ken “Magma” Marshall

Chasing after uninterested leads or writing endless blog posts that don’t get read can be pretty tiresome. A good business growth strategy will save you from all these stresses. Ken “Magma” Marshall’s primary business goal is to help you reach yours. Ken and his team live by the driving desire for long-term and sustainable business growth for all of their clients. The Chief Growth Officer and Managing Partner at RevenueZen sits with Matthew Sullivan to talk about generating sales for your business without you having to lift a finger. Learn more as Ken shares how RevenueZen Increases the quality and quantity of your pipeline with proven SEO, content, and LinkedIn strategies tailored to your specific needs.

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RevenueZen: Defining Your Business Growth Strategy With Ken “Magma” Marshall

This is too good to miss. Mr. Ken Marshall has joined the show.

How is it going, M dog?

We were sharing how people tend to have this annoying habit of giving you nicknames, but yours is Magma, which is very pertinent because if you live in the Balearic Islands, which is a selection of islands off the coast of Africa. They are having problems with volcanoes. Where did your nickname Magma come from?

Thankfully, I didn’t have anything to do with those natural occurrences. I was out to brunch with the CEO of the company, my wife, and we were describing the Enneagram personality types like Myers-Briggs and I was like, “What do you think of me, Alex?” Alex is our CEO. He was like, “You are like a volcano magma. Nobody can stop you. You can run away and not pay attention to it. You’re a force.” He turned to my beautiful wife and he was like, “Kim, you are a calming agent. You solidify that man and make sure he doesn’t hurt the rest of us.” I have put it on LinkedIn and it has been a thing ever since.

Your wife pours cold water on you. Is that what you are saying?

Sometimes hot water when she is mad at me.

I have heard of this before, the Enneagram. Is that some mythical way of finding out what is going on between your years?

Like the Myers-Briggs invented by two women with no formal behavioral psychology training, the Myers-Briggs dates back to this goofy dude who used to practice Eastern mystical arts, but it has been taken and formed into a tool to understand and categorize people. That is why I like talking about it. It gives you an anchor to talk about the person. I’m an A, there is no science, and there is nothing behind that, but it lets me say, “I’m going to speak my opinion. I know what I want, and I’m probably going to go out and get it.”

If you have got type A personality, how far down does it go?

If you are talking about Myers-Briggs, there is the challenger. If you go off the rails on that, there is type A for Enneagram and the DISC personality assessment. I heard all these kinds of ways, which slice and dice.

I always thought that I might try and invent my own in the same way that David Bowie used to write songs. He would write a whole bunch of lines of stuff, he would cut them up, sprinkle them all over his duvet, and then reassemble them in entirely random order. That is how some of his songs were written. Perhaps you could do the same thing and create your own Enneagram. I’m throwing out some ideas here. This is an open environment and there is no such thing as a wrong suggestion here unless I decide it is.

With the Kenneagram, if you decide to do it, let me know.

The Kenneagram is great as well as the Magmagram.

I’m going to spend some time thinking about that. That’s the kind of person I am.

You could combine the experience you have in SEO because there are certain things that work in SEO that you would not expect. You could create your own Magma version of the Enneagram for SEO so you could have different types of SEO who has different personalities.

The M-gram or the archetype for SEO is you have got the Obsessive, the Maverick, the Trailblazer.

People who are strategic, long-term focused, and hungry for growth are easier to guide and map out everything for.

The opportunities here are beginningless.

I’m going to let you know and obsess about this later.

I noticed in your CV, you talk about Australian Shepherds because I have an Australian Shepherd Labradog mix. Everyone thinks that she is a Pit Bull, which is brilliant because they will give me a clear path, but she is not. She is very sweet. Australian Shepherds are very cool. I presume you would agree with that.

He is a mix of every herding dog, Heeler, Border Collie, Australian Shepherd and a few others I have never heard of.

Do you have any sheep? Genetically, every atom in that dog’s body is looking for a sheep.

A larger herd animal or pigs.

Anything to herd. Maybe you should get some chickens or something. Give him something to herd because he is feeling unfulfilled. I can feel it from here.

I like to run, so we will find a hill or a mountain, and I run until I collapsed. He says, “Dad, let’s keep going.” That is our relationship.

Have you tried something more flat because that might prevent the collapsing thing or maybe something downhill?

That is a good idea for me. He will be pissed, but I will enjoy it.

I’m throwing out suggestions. The thing about this show, we try and help wherever we can. My suggestion is to try downhill or a skateboard.

I’m going to have a whole new career path after this.

Tell me about RevenueZen and your approach to SEO because it is a fairly intuitive thing. There is nothing digital, even though it is a digital environment. What brought you to this? Give us a quick spin on RevenueZen.

First things first, I owned an inbound marketing agency myself for five years. We got about $500,000 run rate. Earlier in February 2021, I sold that to RevenueZen and I jumped on the executive team as the Chief Growth Officer leading innovation and all things growth like product development because software is as good as a service. We’re trying to make our foray into that. In RevenueZen, there are two categories. We used to focus very heavily on pure lead gen like sales activities and LinkedIn lead gen.

What we have found is, over time, the B2B sales cycle is heading towards multiple touchpoints that have nothing to do with a salesman, and they want to learn. That points to inbound and SEO. In RevenueZen, we focus in all of our efforts on helping growth-oriented B2B SaaS companies and professional service companies increase the quality and quantity of their pipeline with SEO, content marketing, and LinkedIn. We focused on inbound to grow lead generation.

That’s a very specific market. B2B SaaS services are a country mile apart from B2C. The language, the positioning, and the education of your management team are a real change from being direct to consumers. Is that the direction that your purchases took or is that something that was a clear directional decision on your part?

They had started to see the writing on the wall and they were analyzing the return on investment from their previous campaigns and how much they were spending versus their lead to close rate. They kept saying like, “Let’s keep doing this inbound thing more. Let’s add content marketing into our book of business. Let’s start to add the basics of SEO.”

When I started to have conversations with Alex, the CEO, I was talking to him about my client base and the ridiculous returns they saw when we did the strategies. When I came in, I brought all that with me and they were like, “We are fully going to be this type of company.” We have taken off, we retrained all the strategists from the ground up, hired new folks, gutted everything, and rebuilt it. That is what we were doing. It is a little bit of both, but I brought it with me.

Give me a snapshot of who your typical customer would be.

It is somebody who is at a director level or head of marketing. You have probably got a Series A round of funding. You raised a little bit of money. You all have a total understanding or most good understanding of who your customer is and your product is banging. You all might have employed a sales team or might be using paid ads, but you understand that, over time, these paid ads are either going to cap out or start costing you a lot of money for the same lead costs, and they are hard to close, so you are like, “What is this SEO thing where you type in words and people type in my product, come to me and already have their wallet out?”

What we do at that point for these companies who are anywhere from 20 employees all the way up to 250 to 300 employees on average is we essentially attach ourselves on as a Chief Marketing Officer or Chief of Digital Strategy. We plan the whole strategy with them. We do a roadmap, we execute, and then we run it for them with our own team members. If you are somebody who has a marketing and probably a sales plan in place, your product is awesome, you know exactly where you want to go, and how fast you want to grow, you have no clue about the depth of inbound. You are a smart person so you want to vet somebody who has a good track record that can prove to be effective over the long-term. We were talking 1 to 2 years on average for our customers.

What you are doing is you are effectively becoming their marketing team, like an outsourced basis. Is that a fair analysis?

It trickles over because we have a lot of experienced team members who are like, “Your ad groups in Google are getting $300 per lead when it should be $20 in your industry.” It will bleed over a little bit, but we don’t do paid ourselves analysis.

What do you think of the critical strategies that you would employ in an SEO campaign? What are the key cornerstones of a successful SEO strategy?

Anybody who says there is a plug-and-play strategy, if you repeat these terms with these pages, they are not telling the truth. They are being dishonest, but there are repeatable buckets of tactics essentially. People talk about keyword research and they look at it as, “This is the amount of searches this is getting per month, let’s go make a piece of content for it.” I look at it more fundamentally of like, “Let’s look at what comes up when somebody types us in. If it looks like my client’s product and service, we mark that as want to perform for us.” We call that based on the intent of the searcher, so it is search intent.

Once you get a handful of those that matched what the person is searching, with a high degree of confidence, you can probably say this person would be a customer or prospect. If we get those keywords filed in from a level of, “Will this turn into a customer?” We build out content at every stage of somebody’s buying decision-making process. Let’s say you want to do business with RevZen, you are probably going to type in, “Do I need an SEO strategy? What is inbound marketing? Does it help B2B?” We’re going to say, “Can I get like a B2B marketing, SEO, inbound strategy, or demand generation strategy?”

You are going to need to consume those pieces of content before you even ready to match vendors or compare vendors, then we have got solutions pages that we might have on our keyword research, our competitor analysis, and our content marketing services. We might have case studies below that and customer testimony. This is all stuff on our website because we architect these pathways. All of a sudden, once you publish that and you have done things correctly, somebody can come into your website, learn about the problem, the solution, you, trust in you, and then get in touch.

That converts, for us, four times higher than any other channel, just from somebody going through that path inbound. It is pretty straightforward, and then there is the technical component, which is all the boring stuff like the search engines need to understand your site. Is your site loading correctly? The little title that you see when you do a search and the description, all that good stuff, but that is a checklist. I don’t want to go into it here, and then things like authority building, the last bucket.

When you reach out to Forbes and I do an article for them, they say, “Ken from RevenueZen has some knowledge to drop about SaaS SEO.” They give us a little link and a mention that boosts the overall reputation of our site and the market that helps us rank better for our term. It is a flywheel of sorts with good research, implementation of content, authority, and then the technical stuff as a foundation. Those are the buckets.

The key phrase here is pathways because a lot of SEO approach is very flat in terms of someone will write some information or publishing an article in the expectation that certain keywords will be picked up and then that article goes back to a single point on the website. What you are saying is you need to create a journey.

In other words, you need to look at where that person is in the interest cycle or the buying cycle and match the content to that current state so that it satisfies that current demand. The next piece that they get, they don’t stampede direct to the website. There is more content that builds on that foundation. By the time people come to you, they have gone through several layers of inquiry and been satisfied with the content to match that.

You don’t want a thousand people reading your article and clicking on your site if none of them are your potential customers.

I would have sworn that you owned an SEO agency. That is exactly right. After that, it is iteration. If you see the data, conversion rates, and those pathways, you start tweaking over time, testing until you get more effective and lead costs go down.

In order to be able to understand that people don’t want to have one piece of data and then go straight to the killers at work, how did you find that out? Not so much journey, but what testing did you go through to understand that that is what delivers or the Forex result?

I went to school for Sales and Business Development. Being able to sell deals, I was probably a little bit underqualified for in the beginning to get people to trust me, and then being a very voracious learner and curious person, I worked on hundreds of client campaigns. That was one. It’s just that I love to consume and synthesize information and then test very rapidly. Like an organization, if you have an idea, you test it the following Monday, and you tell the client because they implicitly understand that when you sign the contract, you sign on for rapid testing and iteration over time so that we can learn quickly. We don’t want to have these slow-moving companies.

That is why we don’t target Fortune 100. I know some agencies that are their business model. I did work for one, but I was not a fan. One is, pretty rapidly, I was testing my own website. We practice what we preach. Our only lead sources are SEO, LinkedIn, and referrals because that is all we want to be known for, and that is all we do for our clients. The other thing is there are a few people on the internet that publish content that is incredible. If anybody says that they have not read it in the SEO industry, again, they are probably lying. I took probably 60% or 70% of what these incredible people had put out for free. In our industry, a lot is put out for free.

You could learn SEO without paying us a dime by going on a blog. That is costly, there is a huge lead-up, and people are not going to want to do it in their organization, but you could. I took all of their deliverables and methodologies. I went that last 30% to 40% off the back of it in a way that I thought was a good system. That is why we say competitive gap analysis is so powerful. It completely expedites the research process. On top of loving to learn and to test, I did what anybody should do and did a gap analysis of who else is in the market and what they are doing and spun it up to make it either better or slightly different.

Was it HubSpot that was one of the first companies to provide the actual infrastructure to offer different types of content at different stages of the buying cycle? Are there particular software platforms that you would recommend or you use to manage the content being delivered at certain stages?

I love HubSpot. Shout out to you all. The conference was a lot of fun. HubSpot is a good start because they have a good foundational understanding of inbound marketing. Their free certification is amazing. If you look at their resource center, you will become a better inbound marketer, but I would also say there are more nuanced things. If you are doing keyword research, probably behooves you to use SEMrush. They categorize things by buyer intent for keyword types. If you are looking at backlink profiles and your authority, a tool called Ahrefs is the best one for you.

Everyone out there, I know you are smart, but if you want to have a CMS, don’t code your own content management software. Use one of the established ones, like WordPress or Webflow. They are way more scalable. You can tweak them better, and you have more control. Those are a few off the top of my head. The free ones are Google Analytics and Google Search Console. It tells you which keywords people used to come to your site and to track your conversions on the website from web pages. It is all free and very straightforward. In Google Data Studio, you can visualize your data and build your own reporting for free. It is very powerful stuff.

Before one embarks on this journey of pushing information out to potential clients, the important thing is to understand who your potential customer is. As part of your role as a chief marketing officer or providing that function, what experiences do you have in dealing with the client companies that you have and getting everyone on board to understand and agree with what their message should be?

Other than selling the deal, that is the number one point of friction for us. We could never match our efforts to 100% what these founders, VPs, and directors want. What we help them understand is things from more or less of like, “These are the demographics. PayPal Pete might be somebody’s target buying persona.” We were less interested in that and we were more interested in, “If you have a product, it has features.” That is where most companies stop. It is like, “We are going to make the best features and we might have some solutions mapped out.” We say, “What does your product do?”

You can break down all the list of features and what the product does, but then the next step is who is the person that is going to be using this and what are their 5 to 10 biggest pain points and friction points in their job? Based on those friction points, we map those to solutions from a marketing perspective. One of our software might be something like regression testing or software testing for companies without them having to do it manually, but the problem was not these heads of software testing and these companies wanted better software.

HOSU 39 | Business Growth Strategy

They wanted a problem to go away for hiring somebody beneath them to do it and hand it off to them. We then started saying, instead of the QA engineers, we are going after the DevOps person who is beneath them. That is how you arrive at a target audience from an inbound marketing perspective and a lead gen perspective. I’m not knocking people going through those exercises of target personas.

Usually, we will want people to understand how their product helps different use cases and we will work with them to align it to pain and then a solution and that is how you make money with a strategy. Our approach is, who do you serve? What keeps them up at night and how can we map that to these lucrative search terms and solution types is the game for us?

You mentioned that you deal with companies that have certainly moved out of the early-stage seed to a Series A type funding. Are there any common issues that you see with companies that are still founder-driven, maturing past the point where the founder is the chief cook and head bottle washer?

We have a handful of our books. I forget what percentage, maybe 10% that is a seed and even a few that are pre-seed. In general, founder-led, founder still has the CMO cap on, the chief of everything head-on, they are segmented into these two very different types of people. The first is like, “Let’s move quickly. I know exactly what I want. I’m going to take your word for it and get it implemented tomorrow.” Those people are a dream. They are hungry, strategic, long-term focused, and hungry for growth in whatever form. They want Rafiki to take them by the hand and guide them. What we do in that case is we are like, “Let’s go, we will map everything out for you.”

The folks who are on the other end are like, “This is my baby. Even though this keyword is going to be more lucrative and pay my bills, we are not going to use that language because we want to create this Blue Ocean Strategy.” Blue Ocean, as far as software development, is an incredibly smart, wonderful strategy for product development. It is categorically impossible when it comes to keyword research or SEO because there are steps you have to take to show up. If you don’t have certain tags in the code, it doesn’t matter how much you want to reinvent the category. Google is not going to show up.

We have to educate them and qualify them in the sales process to make sure they understand. They are going to have to make compromises and so are we. We are going to have to change the messaging to tweak to make it fit what is in their heart and they are going to have to let off the reins a little bit, so they can make some real money predictably.

When you build something and receive a response, it provides fulfillment that you’ve created something that someone else sees value in.

Most of the challenge with this is getting down to specific. It is applying science and measurability to something that possibly has been quite nebulous to that point. What you are doing is you are taking phrases, words, data and measuring the impact of that data in terms of responses. Do you find that, in most cases, that type of measurement simply doesn’t exist? The second part of that question is how important is the ability to measure those types of results?

Sometimes the B2B, especially software companies that are often inventing categories, a lot of data doesn’t exist. In the beginning stages for those kinds of companies where we don’t have a lot of data, we will have them do a serious mind dump. List every term that you have ever heard from a prospect or competitor in a sheet.

We have to make some assumptions at the beginning of the campaign to even begin and do our implementations. From there, based on the first-party data that we are getting, that is why Google has its own search console tool. It is so valuable after the first couple of weeks, the first month, every single user impression, or every single user click is used to inform the strategy going forward through our own first-party data and our own user metrics.

That is a bit more of a contained system. With B2B, you have to see that. The other part of that is getting very comfortable with saying this might only get five searches per month, but 3 out of those 5 people are going to buy from you because they are that laser-focused on your offer to their pain point. Sometimes, it is telling clients who are raising all this money and their investors are like, “We want to see 1 million users a month.”

They are starting off with ten that your customer lifetime value is so amazing that we only need 200 total search volume to ROI for you, so let’s stick to what we know works and then we can go blitz scale once you have gotten started because I have never had a campaign before. Again, expectation setting and then collecting data in a way that is driven by our own data that we can collect when they are starting out.

That is one of the big learning points. As a business owner, what you want is volume. You want to feel that you are moving the metaphorical needle, but what you don’t realize is you don’t need that. What you want are quality responses. You don’t want 1,000 people reading your article and clicking on your site if none of them are your potential customers.

That is the folly of SEO and the spooky part of it. People drive all this traffic or they rank for all these keywords and they tell us where we are crushing it. I’m like, “Pull up your CRM. Let me see.” I see zero qualified leads and sales for the last two years, but they are crushing it. We crush it when we have MQLs that turn into SQLs for our clients, sales, and demos.

You have been running this for a number of years. What would you say are the biggest learnings or the biggest changes that you have seen over the last several years in terms of how people are using the web and how these types of marketing strategies have evolved over the last few years?

Two big things stick out to me immediately. The first thing is that it almost seemed silly that a B2B company would invest in SEO. That was very local company-oriented. A smaller business could take advantage of it, but bigger companies still believed in webinars, sales teams, billboards, and trade shows for a lot of these companies. The shift I have seen is that more companies are approaching us or on LinkedIn asking questions about SEO using our terminology. They are already solution-aware. That was a harder sell.

It was a harder foray for me when I would have conversations with bigger B2B companies. It would be, “What is SEO?” That is that black magic stuff because they didn’t understand it. People are saying, “We need a link-building strategy targeting these key phrases.” That is a high degree of sophistication. The most difficult, costly, and time-intensive thing is building the blinks and domain authority. The first big shift is these companies are aware of the power of inbound and SEO. The second thing I would say is when I got started, and there were less available tools and SEO tech.

I had to get good at sheets, macros, and formulas. Now, there are tools that expedite that entire process like the keyword intent. We used to do that manually. I even did a little formula in Excel that would naturally match things to intent, but now the tool spits it out. That has given a huge advantage to people being able to come in and do some good research. It is less technical-focused. Now, it is about aligning content with the journey and making sure you have the technical stuff checked off where people used to spend tens of thousands of dollars. You needed two developers and a technical SEO specialist. It is two big shifts.

We are focusing more on the development of the social platform. In parallel, we have seen the development of these key social media platforms and we all know who they are. LinkedIn is a bit of a mystery to many people. LinkedIn is one of the cornerstones of your SEO strategy. What are the particular angles that you have seen that are most effective on LinkedIn as a platform?

It is about deciding and making it a habit or less. I’m going to run 10 miles this week versus I am now a runner, I run every day and take one day off. That approach to LinkedIn would already benefit most B2B companies more than they realize. I will get away from that because that is more first principle thinking versus tactics. I know people always like to know what are things that work. Start somebody at the executive level or leadership level. We don’t take on anybody unless they are a director or above, but we want the CEO. CEO’s ROI most regularly with us the most and most quickly. It is somebody with clout in the organization.

The second thing is to treat your profile like a landing page. If you read mine, we designed SEO and LinkedIn using proven systems versus tactics. We are more quant than we are fluffy. Our target audience understands that completely. I don’t have to explain it to anybody, nice picture, little background, my About Me reads like the copy would on our website. That is for a reason because it is a funnel. We generate leads and business through our website. Those two things first. The third thing is to reach out to people. Post regularly, but when people comment, add them and ask them something cool.

It’s fascinating when you can understand how people interact with each other and how those interactions change them and the broader society.

I built an enchilada recipe. That is something that I often make for my wife. I ask people like, “Do you want it?” A ton of people made the connection request, asked me for it, started conversations, and one became a lead within a week. That is not a brag. Be a person, go talk to people and good things will happen over time. Start there and make sure it is somebody high up in the organization, not the company profile.

That is a common thread that I hear, which is this humanity. This idea is that you have got people who are taking time to make a connection that is not automated. Your response is like, “I have created this enchilada recipe. Would you like it?” That is something that is manual that throws your persona across. This concept of connection is something that is sadly lacking in many people’s marketing strategies.

Automation can exist in tandem with the strategy. I love automation, but the initial request was automated. I’m a huge inbound marketing nerd. I love demand generation. I hope you do, too. I have a great enchilada recipe and I would love to connect. Let me know if you want it. I followed up manually and I always follow up manually on the comments, but the outreach, I don’t want to go click profiles of people that I want to know. Where people get lost is they are like, “I will sell out if I use automation. If I don’t use automation, we will never scale. We are going to keep doing this manual stuff that is not scalable.” They are missing the other dimension, which is effectiveness. Effectiveness lives in the gray area between those two things.

By reaching out to someone who has come back to you and says, “I would like the recipe.” The fact that you made that manual connection is the same as picking up the phone to a customer who says, “I’m interested in your product.” Why would you try and automate that? It is the same. That is a fascinating study. You are switching gears slightly outside of all of this. What do you do for kicks, as it were? I know you mentioned you would like climbing mountains and dragging your dog behind you, but one’s brain can become so full of this stuff. How do you decompress?

I am in a period of intense focus on rebuilding RevenueZen into this beautiful resource and building software instead of services. We are working on two products, but before that, building other companies and products is a hobby of mine like BestFreelancerTools.com. I saw it coming a mile away with this whole Great Resignation thing. I have been doing this for years. I have not worked or somebody. It is one of the biggest databases, if not the top three, online. You can go type it in. There are 378 tools to help people navigate and it is categorized beautifully, things like that I’ve always been attracted to.

I was the kid with the lemonade stand. I sold candy out of my lockers. I took and sold my neighbor’s trash one time on my parents’ lawn. I get a lot of kick out of creating something, charging somebody and seeing if I can make a dollar from it. I’m not interested in becoming a billionaire like some entrepreneurs are. I like mastery and building new things.

My wife and I are going to buy some websites with some extra money and we are going to teach her how to do it and flip those. I love to run and be out in the outdoors. We were in Brooklyn, New York, but I grew up in Portland, Oregon. There is a waterfall or mountain, a stone’s throw away, and camping. We love that stuff. Reading anything I can get my hands on. I know that sounds very nerdy.

When you are building something, it is that instant gratification where you build something, you put it out there, and if there is a response, that’s quite fulfilling. The fact that you have created something that someone else sees value in. All of that is very creative. That is hugely interesting. Changing gears yet again, I’m going to introduce you, Ken Marshall, to the show’s Quick Fire questionnaire. Question number one. What is your favorite word?


Question number two. What is your least favorite word?


Question number three. What are you most excited about?

I am most excited about the transition to becoming a SaaS company with an agency arm in two years.

What turns you off?

It is really cold in Brooklyn. It has been snowing.

I moved from California to Salt Lake City because I thought the weather was too good in California, so I’m with you there. It’s chilly here, too. I wouldn’t be going out for six months. Question number five. What sound or noise do you love?

When I’m making my espresso in the morning, the little drip into the cup is priceless.

The big expectation of joy. The trouble is whenever I make coffee, it is 24 ounces of milky disappointment. It is not quite the same. Question number six. What sound or noise do you hate?

The nails on a balloon or chalkboard are the worst.

I would not even go there. Imagining it sends the hairs on the back of your head. Question number seven, and you may plead the Fifth Amendment here, what is your favorite curse word?

That’s tough because I don’t curse very often, but I do. There is something that is zesty about that. You can dribble it in as an adjective. I have heard it used as a noun.

It is a verb, noun, adjective, a pronoun, everything. I don’t use a pronoun but it probably wants to be. It is a joy. Whoever invented it, thank you from the bottom of our collective hearts. Question eight, what profession, other than your own, would you like to attempt?

The concept of connection is something that is sadly lacking in many people’s marketing strategies.

I would study macroeconomics or behavioral psychology. Understanding how people interact with each other and how those interactions change them in the broader society fascinates me. I would do that. I will get a grant or something to do research.

Question nine. What profession would you not like to attempt?

Anybody that handles fast food or has to clean up like a janitor. I can’t do repetitive, non-meaningful to me tasks.

This is the flip side of your enchilada recipe. You don’t want to clear up afterwards.

Shout out to Kim. You are lovely. The cook doesn’t clean in our house.

Number ten, if heaven exists, what would you like to hear God say when you arrive at the pearly gates?

Well done, good and faithful servant. That is all there is to hear.

I have had someone say, “Welcome, the bar is open.” That is also equally rewarding. The bar in heaven has to be a free bar. I don’t think they have any payment there. It would be very disappointing if it was. I left my wallet back on Earth. “We have heard that one before.” Anyway, Ken, thank you so much. My final question is, how do people find out more about you? How do they get in touch with you?

Go type in Ken Marshall Magma, it will pop up on your browser. There is a lot of good stuff. I love chatting with people and  you can get that enchilada recipe. Go on the website, read some stuff, and get a strategy. Those strategy calls are with me and there is no pitch. I look at your site, I talk to you and I tell you what is wrong. I prescribe things. I love having those conversations about LinkedIn and get a strategy, come talk to me. We will hang out.

I suspect, however, if we do some analysis post-publication of this show, the word that will have been searched most often would have been enchilada out of all of this. The one team that everyone will have is that enchilada recipe. On behalf of both of my readers, I thank you wholeheartedly for that. Ken, it has been a real pleasure having you on. I can’t wait to stay in touch and get more words of wisdom and depth from you. Thank you again for being a guest on the show.

Thank you for putting up with me and hanging out, too. I appreciate it. Cheers.

It is my pleasure.

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About Ken Marshall

HOSU 39 | Business Growth StrategyIf you’re tired of a non existent pipeline, chasing after uninterested leads, or writing endless blog posts that don’t get read, then let’s talk.

I offer free B2B growth strategy calls to help you figure out how to regularly attract qualified inbound leads to your business. Schedule your own here: https://calendly.com/kendmarshall/.

Or, if you’re not ready for that kind of commitment yet, read on.

My agency has developed systems that turn your website from an afterthought, into a powerful tool that generates new sales inquiries for your business without you having to lift a finger.

By using these tried and true practices, we are able to stop the guesswork and stress that comes from not having a reliable customer and lead attraction system.

For the last 5 years, my team and I have built up our superpowers around proven and Google approved SEO, content marketing that converts, and Linkedin strategies that will make your mother proud.

This has allowed us to look at demand and lead generation from a holistic approach that involves tailoring strategies to the specific needs of your business. Driven by a desire for long term and sustainable business growth for all of our clients. No snake oil here.

On top of speaking fluent Google, I personally love connecting with other humans, learning about and growing businesses, creating useful and engaging articles, and drinking black coffee. I believe that I should be able to connect with people just as much as understanding web things.

At the end of the day, my primary business goal is helping you to reach all of yours.

Schedule that free B2B growth strategy session here: https://calendly.com/kendmarshall/. You’ve got nothing to lose.