The most important thing about marketing is trust. That is why marketers need to focus on building trust. No one is going to buy a product that has 1-star reviews or is from a sketchy merchant. With so many fake marketing gurus out there just waiting to take your money, trust is the name of the game. In this episode, Matthew Sullivan brings on Josh Elledge, the Founder of Up My Influence and host of a podcast of the same name. Today, they talk about building high-level relationships with your customers. Trust your customers, and don’t beat them over the head with your marketing. Learn how to market correctly today!

---

Watch the episode here:

Listen to the podcast here:

Building Customer Trust Among All The Fakes With Josh Elledge

Want to get into the world of e-commerce and launch your own Amazon store? You’ve come to the right place! Kirk Cooper is the CEO at Ecom Automation Gurus, where he helps business owners automate their Amazon store. There are pros and cons to launching your business on a major platform, and Kirk is here to break it all down. He shares his experience going from teacher and coach to making money in the eCommerce space. He gives tips from finding the right product to building a high-performing team. Tune in and get the info on how to optimize and scale your online business through Amazon.

---

Watch the episode here:

Listen to the podcast here:

The Advantages Of eCommerce Automation With Kirk Cooper, ECom Automation Gurus CEO

Success never comes in a golden box with a red ribbon. So pay attention! Matthew Sullivan's guest in this episode is Ola Dantis, a real estate investor and entrepreneur. Ola shares with Matthew how paying attention to little things in your business can make you or break you. You have to understand what you're trying to achieve and what you need to get there. For Ola, two things matter most in his business: deals and capital. Join in the conversation to discover more instances when paying attention helped boost Ola's success.

---

Watch the episode here:

Listen to the podcast here:

SUCCESS NEVER COMES IN A GOLDEN BOX, SO PAY ATTENTION WITH OLA DANTIS

Do you want to grow your existing company fast? Then you need to learn growth through acquisition. Matthew Sullivan's guest today is Kylon Gienger, the President at Acquira and Owner of Black Sheep Holdings. In this episode, Kylon talks with Matt about how you can grow exponentially when you buy multiple related businesses. Acquirers are a must to guide you through the process. You need to know the numbers, integrate yourself into an existing culture, and create positive change. If you want to know more about growth through acquisition, this episode's for you. Tune in!

---

Watch the episode here:

Listen to the podcast here:

How Growth Through Acquisition Expands Your Business Fast With Kylon Gienger

Kylon has founded and led multiple businesses in the construction, food service, fitness, real estate, online education and digital marketing industries since 2012 with 3 successful exits. He is also the founder and host of a popular business and education podcast which was featured in BuzzFeed (as the #15 most recommended podcast) and the Huffington Post

There's a lot of things you can do to make money. Real estate is probably the most tax-advantaged way to do that. Matthew Sullivan sits down for a conversation with Shannon Robnett about cash flow and using blockchain technologies to bring liquidity to real estate investing. Shannon has been in the real estate industry for over 40 years. He has been involved from start to finish on over $250MM in construction projects covering the gamut from multi-family, professional office buildings to City halls, fire and police stations, schools, industrial and mini storage. He discusses his proven model and the results in considerable passive income streams for syndicate partners. He emphasizes that you've got multiple options for projects on the marketplace. Learn about those and listen to this episode!

---

Watch the episode here:

LISTEN TO THE PODCAST HERE:

Shannon Robnett: Using Blockchain Technologies To Bring Liquidity To Real Estate Investing

Every entrepreneur aims to take a business to another level, providing them with bigger revenues and a wider reach. But achieving rapid growth is another challenge entirely. Doing so will certainly yield much more enticing results. Joining Matthew Sullivan is Alex Machuca, CEO of one of the fastest-growing mortgage broker companies, Lyncrest Media. He shares how thinking beyond logical reasoning and more into psychological solutions put his business to a different league. Alex also talks about his client relationship tactics, expansion plans, COVID-19 strategies, and techniques in working with third parties.

---

Watch the episode here

Listen to the podcast here:

How Alex Machuca Built One Of The Fast-Growing Marketing Companies For Mortgage Brokers

Are you having a hard time cracking the code for eCommerce? Enter Matthew Sullivan's guest, Tim Keen, a digital marketing expert and co-founder of Loop Club. With Tim's guidance and expertise, a skincare brand skyrocketed its business from $40,000 to $1.2 million a month in five months! If you join in the conversation and listen to Tim's advice, you too can elevate your online sales. Tim also discusses fatal mistakes companies make when they try to do marketing by themselves. Tune in and save thousands of dollars by relying on experts who've been there!

---

Watch the episode here:

LISTEN TO THE PODCAST HERE:

TIM KEEN - DIGITAL MARKETING EXPERT AND CO-FOUNDER OF LOOP CLUB

Don't wait for your competitors to define what you don't do. Every software has its failings and limitations. Tell your customers what you don't do to establish trust. Matthew Sullivan's guest in this episode is Sean Campbell, the CEO and Founder of Cascade Insights. Sean shares with Matthew how powerful it is to tell people that these are the audiences in specific areas you don't serve. Not only will it make your visitors' lives easier, but it will also attract the right clients. Don't miss out on this episode!

---

Watch the episode here:

Listen to the podcast here:

WHY YOU NEED TO TELL PEOPLE WHAT YOU DON'T DO WITH SEAN CAMPBELL

I’m delighted to have you on. Sean, you're the Founder and CEO of Cascade Insights. I always think that you're going to do a much better job of explaining what your company does. What's the overview? What's the summary?

Fashion is more than just about clothes, and being an influencer is more than just having followers. Today's guest is an empowerment influencer who grew her following organically by helping women gain confidence through clothes! Alison Lumbatis is the founder of Get Your Pretty On and the creator of the #1 online capsule wardrobe building program in the world, Outfit Formulas. After going through a rut after leaving the corporate world of engineering, Alison found that having the right formula to piece an outfit impacted her life in more ways than one. Now, she's helping other women realize the same. Tune in as she joins host Matthew Sullivan to discuss how she built a 7-figure business by catering to her audience's needs.

---

Watch the episode here:

LISTEN TO THE PODCAST HERE:

Alison Lumbatis – Founder of Get Your Pretty On, Entrepreneur, Author, and Empowerment Influencer

Alison Lumbatis is a 7-figure entrepreneur and the founder of the Get Your Pretty On website and creator of Outfit Formulas - the #1 online capsule wardrobe building program in the world.

The pandemic completely changed the way that we look at things. A simple cold or cough may not be so simple anymore. We need to be extra careful as simple symptoms may just be signs of underlying chronic disease. In this episode, Noosheen Hashemi shares how her company develops solutions to prevent, predict, and postpone chronic disease. Noosheen is a tech veteran, entrepreneur, investor, and philanthropist. She is the founder and CEO of January AI and has excellent exposure to great technologies and startups. In this episode, she joins Matthew Sullivan to discuss how machine learning plays a role in our health. In addition, she shares her approach to address health problems and contribute to society.

---

Watch the episode here:

LISTEN TO THE PODCAST HERE:

NOOSHEEN HASHEMI - AN AWARD-WINNING ENTREPRENEUR, INVESTOR, AND PHILANTHROPIST

Noosheen is the founder and CEO of January.ai, a seed-stage precision health tech company that harnesses the power of artificial intelligence to prevent, predict, and postpone chronic disease.