058: The secret to making the impossible possible, with Steve Sims



The man who created Bluefish, the internationally famous company that makes once in a lifetime events happen for the rich and famous reveals his trade secrets for making things happen.

Steve Sims’s day job is to make the impossible possible. With his help and expertise, his clients’ fantasies and wildest dreams come true. Getting married by the Pope in the Vatican, being serenaded by Elton John, and connecting with powerful business moguls like Elon Musk are just a few of the many projects he has worked on.

He rarely reveals how he accomplishes the feats that make his clients so happy. Check out this fabulously fun episode for some wonderful, hard-won insights from a man who is truly larger than life!

1:11 – Welcoming Steve to the show and giving some background on him and his book, Bluefishing.


3:03 – How he got into the line of work that he’s in and his view on failure.


6:06 – The importance of his mindset in terms of how he helps people.


7:33 – How growing up in a working class family in the 80s and 90s has influenced his mindset.


11:24 – Refusing the accept anything as impossible and looking at problems in a different way.


12:57 – Steve’s invincibility complex and pursuing “impossible” things by asking why.


15:38 – Changing perceptions of reality to accomplish seemingly impossible things and people’s tendency to talk themselves out of things they want.


17:54 – Story of a client who Steve helped to meet Richard Branson.


19:36 – Cultural differences in self-worth that Steve has noticed.


21:55 – How and why he winds up being a kind of mentor to some of his clients.


24:40 – Steve’s view on authenticity and his counterpoint: transparency.


28:05 – Advice for being more transparent and his approach.


31:16 – Different approaches to connecting with people and expectations.


34:08 – Effort in conversations versus decisions when it comes to connecting.


35:30 – Things Steve has learned about transparency that have helped his approach to his business; Steve’s “chug test” and deciding who to deal with.


41:58 – The importance of things like the chug test and the possibilities opened up when surrounded by people you work well with.


43:00 – Being more aware of your own definitions of success.


45:21 – Changing your perception and the path that led to Steve’s changes in perception; what he sees as the next steps past a change in perception.


48:07 – Part of the process behind writing Bluefishing and what the next thing he’s working on is.


51:37 – The questionnaire.


53:39 – Getting in touch with Steve.




Resources and Links Mentioned:


Bluefishing: The Art of Making Things Happen by Steve Sims


Bill Gates


Steve Jobs


Elon Musk


Richard Branson


Joe Polish


David Allen