30 Jun 015: Kate Buckley – Artist, Poet and Ultra-Premium .Com Marketing Specialist
I’m delighted to welcome Kate Buckley to the show – Kate is an expert at premium domain consulting and representation, specializing in ultra-premium .COMs. She has personally sold over $1.6M in domains in the past year alone. Kate is also an artist and award-winning poet and author and was recently appointed the first Poet Laureate of Laguna Beach. Kate is also a professional coach and keynote speaker, and the founder and principal of Buckley Media Group, a branding and premium domains agency.
1:24 – Background on Kate and some of her work.
2:10 – Kate’s recent travels around Europe and her outlook on traveling as both a writer and self-employed person.
3:55 – How storytelling is evolving in the age of social media and Kate’s book, Follow Me Down.
6:04 – Social media’s effect on Kate’s creative process and how she is responding.
6:35 – Details on some of Kate’s recent premium domain sales and how companies are using and evaluating social media in their marketing strategies.
9:01 – Using premium domains as marketing tools and recent examples.
10:13 – How Kate got into the premium domain industry and her interactions with the Castello brothers.
11:39 – Coming from an entrepreneurial background.
12:06 – Incremental progress and roof-shots (How Google Works).
13:42 – Kate’s approach to using incremental gains in her own businesses.
14:33 – Breaking problems and goals down into manageable pieces and how Kate uses that, as well as reframing our own stories, in her coaching practice.
16:55 – How these techniques date back to ancient Greek philosophy and issues of self-perception.
17:59 – Imagining how ideas would look and feel without any limits.
19:00 – Why some entrepreneurs are more receptive to guidance and counsel than others.
20:38 – The value of failing and resiliency in an entrepreneurial journey.
21:39 – Brené Brown’s work on vulnerability, her TED Talk’s effect on Kate, and Rising Strong.
23:15 – Owning your story and finding the lesson in your failures.
24:53 – The possibility of evolving and reinventing yourself.
25:57 – Being excited about the journey and staying curious.
27:00 – The crossover between art and business, entrepreneurship as an artform, and preventing burnout by applying a creative process.
28:46 – Details on the book Kate is currently working on and parts of Kate’s writing process.
30:50 – Kate’s general pitch for her new book.
32:04 – Incremental approaches to writing as opposed to taking a more inspired approach.
Resources and Links Mentioned:
Follow Me Down by Kate Buckley
A Wild Region by Kate Buckley
How Google Works by Eric Schmidt and Jonathan Rosenberg
Rising Strong by Brené Brown
Brené Brown’s TED Talk on vulnerability
http://www.buckleymediagroup.com/