26 May 008: With Joe Fairless – host of the world’s longest running daily real estate podcast
I chat with real estate investor Joe Fairless who controls more than $138,000,000 in real estate assets. He is the author of best-selling book ‘Best Real Estate Investing Advice Ever, Volume I’ and is host to the world’s longest running daily real estate podcast, the Best Ever Real Estate Investing Advice Podcast.
2:21 – Managing both a large real estate investing portfolio as well as building a personal brand
2:58 – Joe’s true passion is being able to help others, which is at the heart of how he works
3:45 – Prioritizing doing things that make an impact over just making money
4:26 – “Best Ever” brand directly ties into the real estate business through learning, education, and networking.
7:20 – Being willing to let interviewees direct the conversation, but also to challenge them.
7:53 – Asking questions and trying to get actionable insights from the guests.
8:30 – Leveraging the overlap of the Best Ever podcast with the business goal of driving investments.
10:50 – Building a brand is heavily driven by having a thought leadership platform and the value of interviewing others in the field.
12:20 – Leveraging other people’s networks to grow out of your own silo.
12:50 – Elements of quality content creation and the value of personal referrals as well as consistency.
14:35 – Creating content and using social media with a genuine approach.
15:39 – Advice for finding the bandwidth to start your own thing while working another job – sampling life experiences to see what sticks.
18:35 – Joe’s experiences with improv classes and stand up comedy.
19:48 – The role of partnerships in growing a business.
20:43 – Steps for finding quality partners.
22:08 – Cautions when looking for new business partners.
22:55 – How Joe looks for and structures partnerships.
24:28 – Joe’s approach to work and taking daily actions to maintain consistency.
25:40 – Setting goals and creating social accountability.
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