003: Building a unique fashion brand based on ethics – Gerry Kelly, founder of Sonas Denim

In this episode I chat with Gerry Kelly, the founder and CEO of Sonas Denim Рan inspiring entrepreneur who has built an LA based fashion brand that combines unique products with a keen social mission. I talk to Gerry about how he got the original idea for the fashion range, how against massive odds he has managed to build a truly unique fashion brand in a hugely competitive marketplace, and what his vision is for the future.